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- TechnoMarketing 2008
Building a Bridge Between Marketing and Technology
August 27-29, 2008
Sao Paulo Brazil
Naras Eechambadi, Quaero’s Founder and CEO, joins a prestigious group of industry experts as a keynote speaker at Pepper & Rogers Group’s TechnoMarketing conference in Sao Paulo Brazil. As author of High-Performance Marketing: Bringing Method to the Madness of Marketing, Naras shares insight with professionals in the Brazilian market into the six key dimensions of marketing performance. Joining Naras is Joe Kelly, Quaero’s SVP of Marketing Performance Solutions, as host of a marketing automation workshop.
›› Click Here for more information.
- Using Physician Insights to Create Experiences that Drive Competitive Advantage
Complimentary Webinar
August 19, 2008
1 PM EDT/10AM PDT
Why is customer experience so important for pharmaceutical organizations? What is the business impact of customer experience management?
Attend our August 19th webinar, Using Physician Insights to Create Experiences that Drive Competitive Advantage, to find out.
In this session, Quaero Customer Experience experts, Jenny Belser and Jennifer Monahan-Searles, will discuss ways to identify rapid, but impactful initiatives to drive revenue; increase customer satisfaction and loyalty; reduce inefficiencies; and align customer service activities with experience expectations.
We hope you will join us.
››Click here to register.
- Analytics-Driven, Multi-Channel Campaign Management in the Online World
Complimentary Webinar
June 25, 2008
1 PM EDT/10AM PDT
Gain more insight and make the most of your marketing investment with our June 25th webinar, Analytics-Driven, Multi-Channel Campaign Management in the Online World.
TAKE CONTROL TODAY!
In this exclusive session given by Quaero experts, Roman Lenzen and Manuel Martin, you will learn to:
- Integrate online data with offline sources for a clear, comprehensive picture of your customers
- Tap your customers’ online behavioral data to improve marketing across channels
- Increase campaign performance and return on your marketing investment (ROMI)
Ensure your success by leveraging Quaero’s deep industry expertise, proven optimization methodologies and marketing automation experience. Register today for our complimentary webinar!
›› For more information and to register.
- Unica Executive Roundtable
Executive Presentation, Networking & Dinner
March 6, 2008
Denver, CO
Quaero CEO, Naras Eechambadi, presents to senior marketing leaders at Unica’s upcoming executive networking and dinner event. Naras will share findings of recently published results from a study he and industry peers conducted on ROI comparison for investing in marketing capabilities versus the impact of spending on marketing programs.
›› Read more
- Unica’s 7th Annual Customer Conference
The 2008 Marketing Innovation Summit
April 27-30, 2008
New Orleans, LA
Quaero is a Platinum Sponsor for this event which will offer more than 50 sessions in 7 distinct tracks, plus excellent networking opportunities, end-user case studies and more.
›› Click here for more information and to register.
Inc. recently ranked Quaero on its first-ever Inc. 5000 List of the fastest-growing private companies in the country. With three-year sales growth over 100%, Quaero ranks 2,997 overall on the 2007 Inc. 5000 List and no. 30 for the top companies in the Charlotte metro region.
- Financial Services Networking Seminar
October 15, 2007
Chicago, IL
Quaero partners with Microsoft and Portrait Software to host a financial services networking event during the week of the DMA show in Chicago. Quaero senior executive, Ram Krishnamurthy, an expert in implementing customer interaction change strategies, and Mark Smith, Executive Vice President at Portrait Software and customer analytics specialist, will offer real business-case insights on how they have helped customers.
›› Click here to register.
- QD Database Management Conference
October 28-30, 2007
Marina Del Rey, CA
“Getting More Out of Your Data: New Rules, New Tools, New Schools (of thought)” Quaero’s CEO, Naras Eechambadi, joins a group of industry experts to share insights for:
- New Tools for improved visibility, velocity & value of data
- New Approaches for accessing and analyzing data
- Key Trends in Business Intelligence, Data Integration and Master Data Management
- New Rules for Data Compliance and Privacy
QD will fly 30 selected executives to the Ritz Carlton, Marino Del Rey, CA for a two-day, intensive, informative, and enjoyable exclusive event. If you are interested in joining the event, please contact:
Scarlett Rocourt
201.355.0146
www.qdtechnology.com
- Customer Intelligence Across the Enterprise
Presented by CustomerTHINK as part of the "MASTERY" webcast series
November 2007
Join Naras Eechambadi for this insightful webinar on customer intelligence as he focuses on how organizations should prioritize their information needs based on their business objectives.
- Empowering Field Marketers: "Heads-up" Play in the Field Can Mean the Difference Between Sharp Execution and Sloppy Performance - Webinar
July 17th at 11:00am EDT
Join Pat Dineen, SVP, Marketing & Sales, Quaero Corporation, John Gaffney, Executive Editor, Peppers & Rogers Group and B.J. Morgan, Director, B2B & Financial Services Segments, Unica Corporation, as they discuss how new technologies and thought leadership are spotlighting the critical connection between your company and the people who execute your strategy.
For more information or to register, click here.
- World Summit CRM-CEM
June 13-14, 2007
Bogota, Colombia
Naras Eechambadi joins an esteemed International panel for the World Summit on Customer Relationship Management and Customer Experience Management.
- Enterprise Marketing Management Luncheon
May 3, 2007
11:00am -1:30pm
Charlotte City Club, Charlotte NC
Quaero CEO, Naras Eechambadi joins Lisa Bradner, Senior Analyst, Forrester Research and Michael Emerson, Chief Marketing Officer, Aprimo for a discussion on Enterprise Marketing Management (EMM) technology and how companies are using it to accelerate marketing productivity and close the marketing credibility gap.
- May 6-9, 2007
Unica’s 6th Annual Customer Conference: The 2007 Marketing Innovation Summit
Las Vegas, NV
JW Marriott Las Vegas Spa & Resort at Summerlin
Quaero is a Platinum Sponsor for this event.
To register, please click here.
- October 3, 2008
Quaero, a leading marketing performance consulting firm, announced today a new suite of measurement products to provide “over the horizon” assessment of marketing effectiveness. The Quaero TouchpointView™, Quaero MeasurementView™ and Quaero PerformanceView™ products will provide rapid feedback about ROI across marketing cycles and can assist in strategic planning and budget allocation. More ››
- CRMA Annual Conference
Atlanta, GA
Renaissance Hotel at Cobb Galleria
April 17-18
Tuesday, April 17th
11:00am to 11:30am
"Getting the Most BANG Out of Your Marketing Buck: The Critical Role of Marketing Capabilities"
Dr. Naras Eechambadi, CEO, Quaero
Raj Srivastava, Director, Zyman Brand Science Institute at Emory University
Naveen Donthu, Katherine S. Bernhardt Research Professor and Professor of Marketing, Georgia State University
For more information and to register, click here.
- Red Herring CMO 2007
February 4-6
Carlsbad California
Quaero CEO Naras Eechambadi joins a prestigious team of executives at the Red Herring CMO 2007 Event and will participate in a roundtable, Marketing Performance Measurement: Show your Worth. The discussion will focus on how to help CMOs learn how they articulate clear and intelligible metrics to measure marketing’s success.
For more information and to register, click here.
- Feb 7, 2007
11:30 AM Eastern | 8:30 AM Pacific
Webcast
Don't Hesitate: Automate and Accelerate Your Marketing
Join Quaero’s Lane Michel for this partner webcast presented by Unica and Quaero.
The first 50 registrants will receive a complimentary copy of Naras Eechambadi’s book, “High Performance Marketing: Bringing Method to the Madness of Marketing”
For more information and to register, click here.
- National Center for Database Marketing Conference 2008
December 11-13, 2008
Orlando, FL
“Dancing With Technology: Two Steps Forward, One Step Back”
Do you know the vast benefits and challenges of replacing your direct marketing infrastructure? Quaero’s Steve Schultz and Fifth Third Bank will discuss key aspects of a comprehensive direct marketing system—from selecting the proper tools to defining the steps taken for better automation and greater success. Follow one organization’s quest to revamp their data store for better access to customer data, analyses and tangible ROMI. For registration information, please click here.
- ALSSA’S--SALES & MARKETING EXECUTIVES MEETING
July 25, 2008
Chicago, IL
Quaero’s Marketing Performance EVP, Lane Michel, will present “Customer Touch Mapping” at the Analytical and Life Science Systems Association’s annual Sales & Marketing Executives Meeting. For more information, click here.
- Podcast---Innovative Marketer, Eloqua Corporation
The Future of Marketing with Marketing Guru Naras Eechambadi
Steve Gershik, Director of Marketing Innovation at Eloqua Corporation, invites Naras Eechambadi, CEO of Quaero, and author of a fine business book High Performance Marketing: Bringing Method to the Madness of Marketing to discuss the future of marketing and the role of marketers within the company.
Listen now. (right-click to save to your desktop).
- CRMA Northwest
CRM Solution Providers Expo
Seattle, WA
June 7, 2008 : 1-5:30 pm
A unique chance to meet with top CRM solution providers to view product demos; to learn how to evaluate your business needs to make the correct choice; and to hear about significant technology trends and benefits for your customers. Quaero is a sponsor for this event. For more information, click here.
- IMA 2008 Annual Conference
Las Vegas
June 21, 2008—12-1:30pm
On the Road to High Performance Marketing
Naras Eechambadi, Ph.D., Quaero CEO, leads a course designed to help companies build a consistent marketing methodology and unified internal language to help unite marketing, finance, and operational concerns.
For more information and to register click here.
- "Leveraging Microsoft Technologies in a Hosted Model”
May 25, 2008 : 8-11:30am
Bank of America Stadium—Club Level
Sponsored by HostedSolutions
Quaero CEO, Naras Eechambadi, will participate on a panel with Charlotte CEOs of ASP/Software and a representative from Microsoft, as they discuss their business and success with the hosted model.
- BetterManagement.com Webinar Series: “High Performance Marketing”
April 27 | May 11 | May 25
Quaero CEO Naras Eechambadi and Lane Michel, EVP of Quaero’s Marketing Performance Management practice, lead a three-part webinar series on “High Performance Marketing.” To participate in the webinars, please click here.
- North Carolina World Trade Association
Charlotte Chapter
April 13, 2008
Naras Eechambadi, Founder and CEO of Quaero "Marketing, Metrics and Moments of Truth"
Eechambadi is an official marketing guru at CRMGuru.com, an internationally recognized author, speaker and coach, and CEO of Quaero - click for more info.
- China CRM Forum 2008
March 28-29, 2008
Shanghai, China
Ro King, Quaero Founding Partner and Senior Advisor, Asia Pacific leads a session on Customer Data Management.
For more information click here.
- The Conference on Marketing
March 20-22, 2008
Las Vegas
High Performance Marketing, Metrics and Moments of Truth
Naras Eechambadi, CEO, Quaero
- “CRM in a Nutshell” Online Seminar
Presented by CRMGuru.com and GCCRM
January 11, 2008
Ro King, Quaero Founding Partner and Senior Advisor, Asia Pacific leads an online seminar on Customer Data Management
To register for the pre-recorded, online web cast click here.
- AdTech: 05 New York
Tuesday, November 8, 3:00pm - 3:50pm | New York Hilton. New York, NY
Quaero CEO, Naras Eechambadi, joins a distinguished panel to discuss the process of marketing, “Passion and Process….a look inside the developing PROCESS of modern marketing.”
Click here for more ››
- Better Management - High Performance Marketing (audio seminar)
November 10, 2005 11:30 AM - 12:30 PM EST
To gain an understanding of the future direction of marketing by reviewing and building on past and current established marketing practices, Quaero CEO, Naras Eechambadi uses exhaustive research from his book titled, High-Performance Marketing; Bringing Method to the Madness of Marketing, to present points toward the future of marketing.
The presentation is 45 minutes with 15 minutes Q&A.
For More information, click here ››
- DMA Conference and Exhibition 2005
October 18, 2005 12:30PM - 1:45PM | Atlanta, GA
Don White, EVP and Managing Director of Quaero SpringBoard heads a Round Table discussion:
Loyalty Marketing: One customer at a time
- Hear Quaero’s case study featuring a global hospitality marketing company representing over 400 of the world’s finest hotels.
- Learn what capabilities and resources need to be considered when creating a loyalty marketing program.
- Gather ideas on how to build loyalty and your brand, one customer at a time.
- Understand why a multi-channel approach is essential for successful loyalty marketing.
For More information, click here ››
- CRM Talk Radio
September 28th 8:00pm EST
Quaero CEO, Naras Eechambadi, previews his new book, “High Performance Marketing: Bringing Method to the Madness of Marketing” in a discussion on CRM Talk Radio. The release of the book is scheduled for November 2005.
Click here to listen ››
- Customer Think Leadership Summit
CRMGuru's international forum of customer management thought leaders, Sponsored by CRM Guru. Quaero founder Naras Eechambadi will participate as a Guru.
June 15-16 | Santa Cruz CA
More ››
- AdTech: 05 Chicago
Quaero VP of Marketing Performance Management, Bridgette Rippel, joins a panel of experts on Marketing Resource Management
July 11, 2005
More ››
- Crafting the Customer Experience: Metrics, Marketing, and “Moments of Truth”
July 19, 2005 – 7:30 – 9:00 am
Presented by the Atlanta CRMA Chapter
Location: The Ashford Club
Speaker: Naras V. Eechambadi, Ph.D., CEO Quaero
Hear real-world examples of how changing the customer experience metrics within an organization can have huge impact on not only marketing, but on the entire organization.
Member pre-register $25.00 Member at the door $35.00
Non-member pre-register $30.00 Non-member at the door $40.00
Register
- Unica Marketing Innovation Summit
June 5-7 | Boston MA
Quaero is a sponsor and Steve Schultz, Joe Bodek and Patrick Dineen of Quaero will present “Turbo Charge Your Affinium Campaign Experience.”
More ››
- Eloqua Thought Leadership Series
A Webinar with Dr. Naras Eechambadi
May 4, 2008
2pm EDT
Join us for a complimentary webinar on May 4th with Dr. Naras Eechambadi, official marketing guru at CRMGuru.com, internationally recognized author, speaker, coach and CEO of Quaero Corp joined by Mark Organ, co-founder and CEO of Eloqua Corp. Click here to register.
- The Marketing Forum
Norwegian Dawn | New York City
May 7-10
Quaero CEO, Naras Eechambadi, will join other industry experts in a presentation addressing the challenges of the marketing-operations interaction. For more information click here.
- Unica Marketing Innovation Summit
“Fidelity Goes Beyond the Typical Marketing Campaign Implementation”
May 7-9 :
Sanibel Island, FL
Fidelity FESCO and Quaero present a case study on innovative ways they have utilized Unica’s Affinium Suite to solve not just marketing but operational issues. Learn how their approach helped Fidelity move closer to a real-time environment, communicate with their customers more actively, and solve business problems outside the normal scope of marketing. To register or to see the full agenda, click here.
- November 6, 2006
Unica Corporation, a global provider of Enterprise Marketing Management (EMM) solutions, today announced the launch of its Marketing Resource Management (MRM) Alliance. Designed for service providers who offer augmented services and support for Unica’s MRM solution, Affinium Plan™, the MRM Alliance expands the professional services and other complementary offerings available for the company’s Enterprise Marketing Management (EMM) customers. Quaero is a charter member of Unica's MRM Alliance. More ››
- October 16, 2006
Quaero, a leading marketing performance consulting firm, today announced the launch of a new solution for retail bankers seeking to grow deposits and increase customer responsiveness.Quaero DepositPATH™ provides daily transaction behavior analysis, allowing marketers enhanced insight into customer needs and giving them the ability to respond accordingly. More ››
- August 26, 2008
Aprimo Announces Alliance Partnership with Quaero for Enhanced Multi-Channel Campaign Management Marketing Services
Aprimo, Inc., a global provider of software for Enterprise Marketing Management (EMM), today announced it has formalized an alliance partnership with Quaero, a leading marketing and technology consulting firm, to help extend its reach in Enterprise Campaign Management. More ››
- August 21, 2008
Quaero Named to Inc. 5000 List of Fastest-Growing Private Companies in America
Quaero, a leading provider of multichannel marketing
solutions, today announced it has been recognized by Inc. Magazine for the second consecutive
year as one of the fastest growing companies in America. The list is the most comprehensive
look at the most important segment of the economy – America’s independent-minded
entrepreneurs. Taken as a whole, these companies represent the backbone of the U.S
economy. More ››
- August 19, 2008
Quaero to Host Webinar about Improving the Customer Experience to Drive Competitive Advantage in the Pharmaceutical Industry
Quaero, a leading provider of multichannel marketing solutions, will sponsor a complimentary one hour Webinar titled "Using Physician Insights to Create Experiences that Drive Competitive Advantage." During the Webinar Quaero customer experience experts will explore why the customer experience is critical for pharmaceutical organizations. They will discuss how to increase customer satisfaction and loyalty while reducing inefficiencies, better align customer service activities with experience expectations and identify rapid, but impactful initiatives to drive revenue. More ››
- August 12, 2008
Unica Strengthens Mid-Market Growth with Partner-Driven On-Premise Solutions
Unica Corporation (Nasdaq:UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced that it has extended its mid-market presence through an ecosystem of value-added resellers (VARs). This program extends Unica’s MSP-hosted option to provide mid-market buyers with an on-premise industry-based offering, ensuring a “right-sized” solution for companies of all sizes. More ››
- July 22, 2008
Customer Futures Launches First US-Based Learning Group Featuring Leading Marketing Expert And Quaero CEO Naras Eechambadi
Charlotte, NC and London- July 22, 2008
Customer Futures (www.customerfutures.com), an
international network devoted to an improved customer experience, owned by OgilvyOne
Worldwide; and Quaero, a leading provider of multichannel marketing solutions, today
announced the establishment of Customer Futures’ first learning group based in the United
States, set to launch later this year in New York City. The organization already has operations in Europe, Asia, Africa, Australia and Canada. More ››
- May 7, 2007
Quaero, a leading marketing technology and services provider, today announced the launch of a new integrated marketing database solution designed for marketers that require a quick start in developing a high performance marketing database and campaign management solution. More ››
- April 30, 2007
Unica® Corporation, a global provider of Enterprise Marketing Management (EMM) solutions, today announced enhancements to its Affinium® Campaign Collaborate™ solution that will help corporations maximize the effectiveness of their field marketing operations. Campaign Collaborate enables those closest to the customer to execute campaigns that are territory and target appropriate while maintaining corporate standards. More ››
- April 23, 2007
J. Knipper and Company, an innovator in healthcare marketing solutions, has announced the release of MyPharmaRep.com, a suite of salesproductivity tools that helps pharmaceutical companies boost script coverage and deliver samples to physicians in an innovative manner. More ››
- December, 2008
Quaero Newsletter | Volume 2 Issue 2 More ››
- October, 2008
Quaero Newsletter | Volume 2 Issue 1 More ››
- August, 2008
Quaero Newsletter | Volume 1 Issue 5 More ››
- June, 2008
Quaero Newsletter | Volume 1 Issue 4 More ››
- May, 2008
Quaero Newsletter | Volume 1 Issue 3 More ››
- April, 2008
Quaero Newsletter | Volume 1 Issue 2 More ››
- May 2, 2008
Quaero Marketing Luminary, Dr. Naras Eechambadi, to Present Workshop Aboard the Norwegian Dawn during The Marketing Forum, May 7
Eechambadi Reveals Proven Techniques to Successfully Navigate Political Waters and Integrate Marketing’s Vision throughout the Enterprise. More ››
- March, 2008
Quaero Newsletter | Volume 1 Issue 1 More ››
- May, 2007
Quaero Newsletter | Volume 2 Issue 5 More ››
- April, 2007
Quaero Newsletter | Volume 2 Issue 4 More ››
- March, 2007
Quaero Newsletter | Volume 2 Issue 3 More ››
- December 7 , 2005
Quaero Responds to Growing Client Needs with Key Leadership Hires
in Marketing Performance Management and SpringBoard Divisions More ››
- November 1, 2005
Marketing Thought Leader/Quaero CEO Unveils New Book, “High Performance Marketing: Bringing Method to the Madness of Marketing” at ad:tech, NY. More ››
- October 4, 2005
Quaero Moves Corporate Headquarters to The Design Center in Charlotte’s South End District. More ››
- July 18, 2005
High Performance Marketing Spotlights Marketers’ Challenges, Provides Rational, Real-World Approaches. More ››
- July 11, 2005
Quaero CEO to Reveal How Successful Marketers Earn & Keep their Seat at the Executive Table during CRMA-Atlanta’s July 19th Meeting. More ››
- June 28, 2005
Fifth Third Bancorp Selects Quaero to Measure Marketing Performance Management and Enhance the Customer Experience. More ››
- May 3, 2005
Quaero Appoints Industry Marketing Leader Julie Phillips Baker to Grow Marketing Performance Management Practice. More ››
- February 7, 2005
Quaero and NetReflector Strike Strategic Partnership. More ››
- January 31, 2005
Quaero Announces Partnership with Balanced Scorecard Collaborative. More ››
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